The next phase of Ireland’s artificial intelligence (AI) journey is here. Over the past 12 months, AI has rapidly moved from an area of experimentation into a strategic business priority. Across Ireland, organisations are advancing on their AI journey; leveraging the technology to improve productivity, enhance customer experience and create new opportunities for growth. For many leaders, the challenge is no longer whether to adopt AI, but how to translate AI ambition into measurable business value.
Against this backdrop, the Dell Technologies Forum returns to Dublin on September 15th, 2026, bringing together industry leaders, IT decision-makers and technology experts for a day dedicated to innovation, collaboration and leveraging the power of AI to drive competitiveness.
Taking place at the Convention Centre Dublin, the event will explore how organisations can move faster, work smarter and scale confidently in an increasingly AI-driven world. Through keynote presentations, expert-led discussions, customer stories, technology demonstrations and networking opportunities, attendees will gain actionable insights into AI-powered innovation and related technologies powering the future of business.
Over the past number of years, organisations have invested significant time and resources exploring the possibilities of AI. Many have launched pilot projects, tested new use cases and assessed where the technology can deliver the greatest impact.
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As AI continues to mature, however, attention is increasingly shifting from experimentation to execution. Business leaders are now focused on deploying AI effectively, building the right technology foundations and ensuring that investments translate into tangible outcomes in driving growth and enhancing competitiveness.
The Dell Technologies Forum 2026 will address these priorities head-on, providing attendees with practical guidance on how to develop and scale AI strategies that deliver long-term value. From infrastructure and data management to workforce transformation and cybersecurity, the event will examine the key building blocks required to support successful AI adoption.
Technology transformation is ultimately about people as much as platforms, and this year’s forum reflects that with speakers from within and beyond the world of technology.
Jon Siegal, senior vice president of product marketing at Dell Technologies will set out the shifts redefining the enterprise innovation landscape; while Mark Hopkins, managing director at Dell Technologies Ireland, will deliver a keynote address on how organisations can move from pilots to performance and successfully embed AI in core business strategy.
‘At Dell, we’re helping to support leaders across Ireland on their AI journey and put in place the right infrastructure, capability and strategy to unlock genuine value from the technology’
— Colin Boyd, data centre solutions sales director, Dell Technologies Ireland
While the opportunities are clear, the reality is that many organisations are still working out how to move from AI ambition to sustained business impact.
Despite high levels of understanding among Irish organisations about the potential of AI, many leaders still lack an integrated implementation strategy for the technology in their business.
Research from Dell shows that many industry leaders in Ireland do not have a clear, actionable roadmap for innovation across AI, data and security. Findings also show that the majority of organisations still say that they are at the early to mid-stages of their AI journey.
Many of these organisations need dedicated AI infrastructure and strategic advice to reach the next phase, where the technology can directly enhance competitiveness.
Dell is an active partner in the AI journey for organisations across Ireland. As the global leader in compute and storage, Dell is working with industry leaders across every sector to help put in place the right infrastructure, capability and strategy to unlock genuine AI value.
Dell Technologies is focused on making sure that Irish businesses harness the true value that AI can bring both to their people and to their bottom line. From its Customer Solutions Centre Innovation Lab in Limerick which serves as a global AI Centre of Excellence to its advanced manufacturing facility in Cork, Dell is supporting leaders to make practical steps forward in experimenting with the technology and driving innovation in their business.
The Dell AI Factory is another key component, helping organisations move beyond AI experimentation by providing the infrastructure, data platforms and expertise needed to deploy AI at scale and turn innovation into measurable business outcomes.
The Dell Technologies Forum provides an important platform for bringing industry and IT experts together to work more closely on harnessing the power of AI and forging a stronger future for Irish business.
Speaking in advance of the event, Colin Boyd, data centre solutions sales director at Dell Technologies Ireland, said: “AI is rapidly moving from experimentation to impact, creating new opportunities for organisations to innovate, improve productivity and unlock growth. As this shift accelerates, success is no longer being measured by AI adoption but by how effectively organisations can turn AI into real business value.
“At Dell, we’re helping to support leaders across Ireland on their AI journey and put in place the right infrastructure, capability and strategy to unlock genuine value from the technology. The Dell Technologies Forum provides an important platform bringing together our leading experts, customers and partners to explore the opportunities and challenges shaping the future of AI-powered innovation. We look forward to hosting this year’s event in Dublin and helping organisations accelerate their AI journey and turn possibility into progress.”
The Dell Technologies Forum is run together with Intel, Microsoft, AMD and Nvidia. For more information and to register for the event, visit events.dell.com.
