Advertising ‘blitz’

Sir, – The report on the €4.6 million advertising "blitz" (perhaps, an unfortunate term for a British audience) states that it is targeted via television at 17 people (Business, September 10th). I would be happy to undertake the exercise in person if my expenses of a five-star hotel, Michelin-starred restaurant and chauffeured transport are covered. It would surely be cheaper than the TV campaign.

Let me make it clear that I am not lobbying for the role! – Yours, etc,

DAVID LOUGHLIN,

Rathmines,

READ SOME MORE

Dublin 6.