Profits rise at Vogue Williams business

Podcaster and TV host sees profits jump nearly €700,000

Accumulated profits at Vogue Williams’s company, Howth Media Ltd, topped £3.25m. Photograph: Lucy North/PA Wire
Accumulated profits at Vogue Williams’s company, Howth Media Ltd, topped £3.25m. Photograph: Lucy North/PA Wire

The media firm owned by presenter and influencer Vogue Williams posted profits after tax of almost €700,000 last year.

New accounts filed by the Dubliner’s Howth Media Ltd at Companies House in the UK show accumulated profits increased by £596,957 (€689,263) to £3.25 million in the 12 months to the end of July.

The accounts show the firm advanced an interest-free £2 million loan to Williams during the year and a note states that the loan has been repaid in full by April 22nd.

The loan helped reduce the firm’s cash funds from £3.2 million at the start of the financial year to £1.4 million at the end of July.

The firm also made an investment during the year with a book value of £505,648.

A note attached to the accounts states revenue comprises podcast fees, brand ambassador fees and TV appearance fees.

The podcaster’s profile increased in the UK last year when she appeared on I’m a Celebrity, Get Me Out of Here.

The accounts signed off by Williams this week show the firm declared no dividend last year after paying out a dividend of £539,015 a year ago.

Williams is able to leverage the likes of her Instagram following of 1.2 million with well-known brands for lucrative ambassador deals.

She appeared as Grand Marshal for this year’s St. Patrick’s Day Parade in Dublin.

The surge in profits for the firm comes after Williams’s and Joanne McNally’s My Therapist Ghosted Me! show became one of the hottest tickets in live entertainment.

The two launched their podcast in April 2021 and it now reaches 3.5 million listeners per month.

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Gordon Deegan

Gordon Deegan

Gordon Deegan is a contributor to The Irish Times