Elon Musk says: ‘My Irish friends are awesome’ – but who are they?

Musk’s Irish friends and their influence on the powerful billionaire

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Elon Musk, Michael O'Keeffe, Barry O'Driscoll and Keith O'Brien aka Keith Woods
Elon Musk, Michael O'Keeffe, Barry O'Driscoll and Keith O'Brien aka Keith Woods: Illustration: Paul Scott

Who Elon Musk seems particularly taken with the opinions of three Irish men active on X: far-right activist Michael O’Keeffe; Barry O’Driscoll, whose idea of calling the US’s new cost-cutting agency Doge was seized on by president Donald Trump’s right-hand man, and Keith O’Brien, a white nationalist who goes by the name Keith Woods on X.

Musk interacts with these men and often amplifies their posts to his millions of followers. So what image of Ireland is the billionaire being fed by these men and why does it matter that so much of what he sees, and endorses from his “awesome” Irish friends, is often simply factually wrong?

Crime and security correspondent Conor Gallagher explains who these three Musk fans are and what happened when he wrote about them in The Irish Times.

Presented by Bernice Harrison. Produced by Aideen Finnegan.

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Bernice Harrison

Bernice Harrison

Bernice Harrison is an Irish Times journalist and cohost of In the News podcast