Web Summit has been selected to provide software for mobile and web apps at CES, the global consumer electronics event organised by the Consumer Technology Association (CTA), which takes place in Las Vegas in January.
The group will license its proprietary software, Summit Engine, to the CTA, which will be deployed across mobile and web apps for the physical and digital event.
"We're delighted to be chosen by CTA as their digital platform provider for CES, and we understand what large scale, complex events like these demand," said Paddy Cosgrave, co-founder and chief executive at Web Summit.
“We’ve been quietly building our software, Summit Engine, for nearly a decade to augment our physical events, so moving them fully online during the pandemic was easy for us. Now we can use this software to run every element of an event, whether it’s for 100 or 100,000 people, in-person, online or both.”
Summit Engine will link exhibitors, brands and participants at CES, helping them connect, set up meetings and network at the event or virtually. Keynotes and select conference sessions will be live-streamed on the platform for digital attendees from across the globe.
Exhibitors with a physical presence at the event, which is taking place from January 5th-8th, can expand their reach to CES digital participants to showcase their product launches and “thought leadership”, Web Summit said.
For all attendees, networking and on-demand content will be available through the end of January. Registration to attend CES 2022 digitally will open in December.
“For CES 2022, we sought a platform that would benefit both in-person and digital attendees,” said Jean Foster, senior-vice president of marketing and communications at CTA.
“Working with an innovative and unique company like Web Summit allows CES to, once again, reimagine how we convene and collaborate as an industry.”
