Glassdoor, an online platform that has been described as a "TripAdvisor for the workplace", is to create 100 jobs in Dublin over the next three years.
The California-headquartered company, which has launched a dedicated Irish site Wednesday, is to establish an office in the capital early next year.
Recruitment is currently under way for an initial 30 to 35 employees, to be hired over the next 12 months.
The roles available are primarily in sales, marketing and business development. Diarmuid Russell, head of Glassdoor International, said the company had yet to secure office space, but is looking for a city centre location. IDA Ireland will support the company's investment here.
Glassdoor allows employees to post anonymous reviews of their companies, covering everything from salary details and workplace culture to what kind of questions to expect in interviews, and the effectiveness (or otherwise) of senior management. Job listings are also included on the site. The platform operates a “give-to-get” model, offering free access to all Glassdoor data once a user contributes their own content. The company operates nine country specific sites.
As with TripAdvisor, employers have the right to respond to negative reviews and, for those prepared to pay, can also post updates on vacancies and other company information.
Attracting talent
“We looked around at London and other locations and Dublin really stood out as a tech hub. It is attracting talent from all over Europe and so that was a key selling point for us. We think we are going to be able to tap into a pan-European workforce who have come here specifically to work in technology,” said
Mr Russell
.
Established in 2008, Glassdoor has approximately 34 million registered users across more than 190 countries. Currently, it offers Irish jobseekers more than 33,000 job listings and reviews, covering more than 2,600 Irish-based employers, including Bank of Ireland, Accenture and Google.
Globally, Glassdoor has more than 10 million pieces of content across 445,000 employers. About 54,000 companies participate on the platform through a free employer account. About 3,000 organisations, including Twitter, Facebook and Dell, pay to use Glassdoor's branding and recruiting tools.
Glassdoor has raised approximately $160 million from investors such as Google Capital, Tiger Global, Benchmark, Battery Ventures, Sutter Hill Ventures, DAG Ventures and Dragoneer Investment Group in recent years.
Bring transparency
The
Wall Street Journal
has previously claimed the decision to publish employers’ salary details on the platform has removed what was one of the last taboos in the workplace.
“Our mission is to help people find a job they love. We believe that choosing where you work is one of the most important decisions you make in your life, separate only from who you end up sharing your life with.
"So we want to bring the same type of transparency that is applied to things like restaurants, hotels and product reviews to helping them make the right decision," Mr Russell told The Irish Times.
