Nvidia’s painful Deepseek lesson: even disruptors get disrupted

It’s too early to say if China’s AI start-up will actually undermine the US chip maker’s incredibly profitable business

Nvidia founder Jensen Huang: Some say Deepseek may be positive for Nvidia by driving demand for its AI chips. Photograph: Bridget Bennett/Bloomberg
Nvidia founder Jensen Huang: Some say Deepseek may be positive for Nvidia by driving demand for its AI chips. Photograph: Bridget Bennett/Bloomberg

Nvidia investors learned a painful lesson last week: to quote Interactive Brokers strategist Steve Sosnick, even disrupters get disrupted.

Now, we can’t say just yet that the arrival of Chinese AI start-up Deepseek will actually disrupt Nvidia’s incredibly profitable business model. Some analysts claim the panic – Nvidia lost a record-breaking $589 billion (€567 billion) in market capitalisation in a day – is excessive. Some say Deepseek’s impact may actually be positive for Nvidia, by driving increased demand for its AI chips.

Additionally, Sosnick himself notes there is “not a lot of transparency” about Deepseek’s claim to have built a ChatGPT-like model for just $6 million.

Nevertheless, says Sosnick, we know from history that competition is inevitable. During the dotcom bubble, Cisco was priced to rewire the world, Yahoo was the search engine of choice, and people used Compaq and Sun Microsystems computers. Neither Google nor Facebook even existed.

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“You can’t assume that current winners will remain winners,” says Sosnick. That’s echoed by Davy’s Aidan Donnelly: “Even the best moats in the world can spring a leak.”

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Proinsias O'Mahony

Proinsias O'Mahony

Proinsias O’Mahony, a contributor to The Irish Times, writes the weekly Stocktake column