A few months ago, at one of Dublin’s most reputable auction houses, a 2.08ct HVS1 round brilliant diamond solitaire went under the hammer. It carried an insurance valuation from a premium jeweller of €57,500, yet its auction estimate was just €10,000–€15,000.
The ring didn’t sell, but for context, a brand-new version of the same piece made by Butler & Rose — made to identical specifications and including our full retail margin — would cost around €24,000, near the upper end of that auction estimate (when commission and tax are added to the hammer price).
While Butler & Rose diamonds begin at colour grade G, the discrepancy between the valuation and real value was striking — prompting the question: Whose game are you really playing when it comes to diamonds?
A decade ago, buying fine jewellery meant choosing between a handful of familiar paths. The high street offered comfort and immediacy; auctions brought thrill and value; diamond hubs such as Antwerp or Dubai promised adventure; and private offices or artisans delivered intimacy ‘behind the curtain’. Each had its place — but one thing was certain: the idea of buying fine jewellery online felt unthinkable.
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Today, Butler & Rose exists to bring the best of all those worlds together — without the compromises. We founded our business on a simple belief: that fine jewellery should be personal, fairly priced, and crafted to the highest standards, without unnecessary layers inflating the cost. By combining traditional craftsmanship with a modern, online-first approach, we make bespoke jewellery more accessible while preserving everything that makes it special.
Buying online with us means freedom — no pressure from sales staff, no identical ring being placed back in the window the moment yours is sold, and no hidden commissions quietly added after the hammer drops. Instead, you’ll experience clarity, value, and personal attention at every stage. With advanced design technology, you can visualise your piece before it’s made, while our master jewellers in the UK and Ireland bring it to life by hand — down to the smallest detail. Hidden touches, thoughtful design, and precious gems — all tailored for life’s important moments.
And when it comes to price, we believe in giving you the real one. Not an inflated number offset by discounts, not a winning bid driven by competition, and not a reassuringly high insurance valuation designed to reward the valuer should it need to be replaced. Just an honest price for fine jewellery, crafted exclusively for you. And because we carry limited stock and don’t fund high street overheads, every euro you spend goes into the piece itself — its craftsmanship, its gem quality, and the time invested in making it for you.
Butler & Rose was founded by Tiernan Butler, whose career in fine jewellery began over 14 years ago with training and experience at Boodles. What started as a simple guide to help people navigate the jewellery market evolved — following his MBA at Smurfit Business School — into a fully-fledged online business designed to disrupt a retail landscape delivering decreasing value to customers. Driven by a passion for exceptional craftsmanship and transparent pricing, Butler set out to bring the best of British and Irish workmanship to clients seeking something beyond the traditional high street experience. Butler & Rose is the result: meticulous detail, honest guidance, and jewellery made the right way.
Our speciality lies in precious and semi-precious gems set in platinum or 18ct gold, each piece made to mark life’s most meaningful occasions — or simply as a well-deserved indulgence. Whether it’s a bespoke engagement ring, an anniversary gift, or a creation to celebrate your own milestones, we treat every bespoke order with the same care and respect. And because we don’t work on commission, our guidance is entirely focused on what suits you — not what inflates a target or shifts a piece of leftover stock.
We personally select our stones and materials from trusted suppliers, ensuring full transparency and avoiding sources linked to conflict or unethical practices, including Russia, Israel, and Dubai. Every Butler & Rose piece is made to order, keeping our footprint low while ensuring your jewellery is crafted with intention, not mass production.
From the first conversation — whether by phone, message, or email — you’ll feel the difference. We guide you at your pace, ensuring nothing moves forward until you are completely happy. Every piece comes with free worldwide shipping, though, when possible, our favourite delivery method will always be by hand.
Butler & Rose Jewellers. Fine jewellery, without the fiction. For more information visit butlerandrose.com.
