This holiday season, Montblanc is turning the page on a new chapter, one written in the ink of memory, connection, and craftsmanship.
With its Happy Holidays 2025 campaign, the German maison invites the world to rediscover the quiet joy of giving and the enduring beauty of words shared.
Radiating warmth, nostalgia, and festive elegance, the campaign captures the joy of shared moments and the beauty of thoughtful gestures.
Photographed by Charlie Gray, the visuals transport audiences back into the enchanting world of the Montblanc Observatory-High Mountain Library, the cinematic setting first introduced in the Wes Anderson-directed short film Let’s Write.
RM Block
Within this whimsical universe, stories come to life through the Maison’s iconic craftsmanship, echoing the spirit of discovery, creativity, and connection that defines Montblanc. Within this cinematic setting, Montblanc’s creations.
From its legendary Meisterstück fountain pen to finely crafted leather pieces, timepieces, and their annual Happy Holidays Capsule becomes more than gifts; they are vessels of meaning, crafted to carry emotion from one hand to another.
At the heart of the campaign lies the Happy Holidays Capsule, a limited edition collection that celebrates Montblanc’s heritage of writing and travel.
Blending artistry and utility, the capsule reinterprets archival inspiration with a contemporary sensibility.
Crafted in embroidered ivory canvas with refined black leather details, each piece features a nostalgic hand-drawn illustration inspired by a 1924 Montblanc advertisement.
The image, once depicting a travelling couple, has been reimagined with the duo now standing at the foot of the Mont Blanc mountain, surrounded by vintage planes, trains, and letters drifting through the air - a poetic reflection of Montblanc’s enduring belief in the power of writing to connect people across time and distance.
This same motif graces the Montblanc Happy Holidays Set 2025, a beautifully curated ensemble including a notebook and pen pouch, both adorned with the artwork.
Limited to only 100 pieces worldwide, the set embodies the spirit of rarity, craftsmanship, and emotional storytelling that defines the maison’s approach to luxury.
No celebration of Montblanc would be complete without honouring its most timeless creation, the Meisterstück 149 Fountain Pen. Introduced in 1924, this legendary writing instrument remains a symbol of excellence and cultural refinement. Crafted in black precious resin with a handcrafted 18K gold nib, the Meisterstück continues to inspire generations of writers and thinkers.
Accompanying the pen is the Sartorial 1 pen pouch, a piece of quiet sophistication. Made from full-grain black leather with an envelope-inspired silhouette, it offers a sleek and protective home for the pen.
Both the pouch and fountain pen can be personalised, transforming them into meaningful keepsakes, ideal for celebrating milestones, achievements, or heartfelt holiday sentiments.
This year’s leather goods collection brings together timeless craftsmanship and modern design, offering an array of refined companions for journeys near and far.
The document case, crafted from supple noisette grain leather, captures the Maison’s signature design language. Subtle nods to Montblanc’s fountain pen nib appear in its stitching, zip pullers, and handle detailing, a quiet tribute to the art of writing.
With top handles and a detachable strap, it effortlessly balances practicality with elegance, transitioning seamlessly from business meetings to holiday travels.
For those who value versatility, the Montblanc Companion backpack in khaki grain leather embodies understated luxury. Its clean lines and cleverly designed zipped compartments offer easy organisation, making it the perfect companion for daily commutes or weekend escapes.
Ideal for more extended journeys, the Weekender bag blends functionality and elegance. Available in black grain leather or khaki corteccia leather with a subtle sfumato gradient finish, it combines a spacious interior with an external lock-and-key closure, evoking both security and sophistication.
For moments when minimalism is key, the Montblanc envelope clutch offers a refined statement piece. Presented in black and noisette grain leather, it pays homage to Montblanc’s writing heritage through its envelope-inspired silhouette.
Finished with Meisterstück calfskin accents and a removable wrist strap, it balances heritage and modernity. An exterior back pocket ensures effortless access to essentials, a thoughtful detail for those always on the move.
Completing the range is the Montblanc Companion crossbody, designed for lightweight versatility. Rendered in khaki grain leather, its elegant shape and nib-inspired side cutouts make it both distinctive and functional; a celebration of Montblanc’s design DNA in a compact, modern form.
Reflecting the maison’s pioneering spirit, the Montblanc Iced Sea Automatic Date 0 Oxygen pays tribute to exploration and the awe-inspiring natural world. Inspired by the Mer de Glace, the largest glacier in the Mont Blanc Massif, the timepiece embodies resilience and beauty in equal measure.
Its light blue dial, enhanced by a gradient sfumato finish and crafted using the gratté-boisé technique, evokes the shifting textures and depths of glacial ice. The 38mm stainless steel case incorporates Montblanc’s innovative 0 Oxygen technology, which eliminates internal fogging and ensures flawless performance even in extreme conditions.
Further elevating its design, the watch features a bi-coloured blue anodised aluminium bezel, a 3D laser-engraved cashback depicting an icy underwater scene, and an adjustable stainless steel bracelet, details that merge durability with visual poetry. Whether worn in the city or on a mountain trail, the Iced Sea 0 Oxygen embodies the Maison’s devotion to precision, adventure, and craftsmanship.
More than a collection, Happy Holidays 2025 is an invitation to rediscover the joy of giving, to share gifts that carry meaning, emotion, and timeless value. Every piece, from a meticulously crafted pen to a travel-ready leather bag, reflects Montblanc’s belief that the greatest luxury lies in connection, the stories we write, the memories we create, and the journeys we take with those we love.
As the world gathers to celebrate, Montblanc reminds us that the art of gifting is also the art of storytelling. Each pen stroke, each journey, each shared moment becomes part of a larger narrative, one that transcends time and place.
This festive season, Montblanc once again bridges heritage and innovation, elegance and exploration, craftsmanship and emotion. With the Happy Holidays 2025 campaign, the Maison continues to illuminate the world of fine writing, watchmaking, and leather artistry, inviting us all to share the magic of the holidays through the power of connection. Share the spirit. Put pen to paper and write your story. Celebrate the season with Montblanc.
For more information, visit the Montblanc boutique in Dublin on South Anne Street or montblanc.com.
