Wedding dress shopping? Here are affordable high street brands offering chic and elegant options

Mango, Penneys, Reiss and Nobody’s Child: Many brands now offer versatile, stylish and ready-to-wear dresses for brides, including some Irish names

Ready-to-wear wedding dresses from (left to right) Ba&sh, Sinead Keary The Label and Sleeper
Ready-to-wear wedding dresses from (left to right) Ba&sh, Sinead Keary The Label and Sleeper

Whether it’s style, sustainability, budget-consciousness or a combination of all three, ready-to-wear bridal collections are a game-changer if you’re looking for a wallet-friendly modern wedding dress. Monsoon, Whistles and Rixo have always been stalwarts in the accessible wedding dress arena, but many other high street and mid-price brands have started offering chic, contemporary options that merge affordability and elegance.

New to the bridal market is Aligne, a British brand known for its contemporary silhouettes and sustainable ethos. True to its minimalist aesthetic, its first bridal capsule collection is crafted in structured satin sculptural silhouettes, offering effortlessly cool, understated elegance.

Nobody’s Child has always had style and sustainability at the forefront of its easy-to-wear collections, and the brand’s debut bridal range is no different. Its designs feature modern jumpsuits, sharp suiting and billowing balloon-sleeved dresses.

Silk mini dress, €780, Rixo
Silk mini dress, €780, Rixo
Silk Wedding dress, €1,299, Whistles
Silk Wedding dress, €1,299, Whistles
Puff sleeve mini dress, €170, Aligne
Puff sleeve mini dress, €170, Aligne
Satin blazer, €170, Aligne
Satin blazer, €170, Aligne
Floral jacquard midi dress, €340, Nobody's Child
Floral jacquard midi dress, €340, Nobody's Child
White long sleeve maxi dress, €310, Nobody's Child
White long sleeve maxi dress, €310, Nobody's Child

Sleeper, known for its sleepwear-meets-daywear, has launched its reimagined bridal collection based on looks that can slip seamlessly into the everyday wardrobe, making each piece more than just a dress for the day. Think voluminous, fun dresses – even one with detachable feathers – and loungewear that ticks the box for the honeymoon or wedding night.

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Closer to home, Kindred of Ireland has launched an inaugural bridal collection crafted entirely from linen. Balancing comfort, sophistication and sustainability, playful bows, tiers and frills in a beetled linen finish give a subtle sheen for an unexpected take on bridal wear. For brides looking to incorporate “something blue” in a fresh way, the capsule collection even includes a tiered frill dress in the palest, prettiest shade of blue.

Maxi dress with red rose, €565, Sleeper
Maxi dress with red rose, €565, Sleeper
Frill neck dress, €1,191, Kindred of Ireland
Frill neck dress, €1,191, Kindred of Ireland
Something blue dress, €1,093, Kindred of Ireland
Something blue dress, €1,093, Kindred of Ireland
Wrap blouse, €89; cami, €125; skirt, €125 – all Sinead Keary The Label
Wrap blouse, €89; cami, €125; skirt, €125 – all Sinead Keary The Label

Also offering something blue to brides-to-be is Sinead Keary The Label, whose capsule collection comes in a powdery blue shade. The collection features slip skirts, tailored shift dresses, and pearl-encrusted short suits in structured satin.

Penneys is also making its mark in the bridal space, offering sweet and cute budget-friendly flourishes for everything from the big day to the honeymoon or hen party.

Meanwhile, Spanish retailer Mango has unveiled an elevated capsule collection featuring intricate occasion-wear dresses, many of which come in crisp white – ideal for modern bridal celebrations. Reiss, Ba&sh, Asos, Reformation and Karen Millen are also brands to note for affordable bridal-ready styles.

Veil, €7; bag, €14; blazer, €26; waistcoat, €18; trousers, €16; shoes, €17 - all Penneys
Veil, €7; bag, €14; blazer, €26; waistcoat, €18; trousers, €16; shoes, €17 - all Penneys
Halterneck feather dress, €280, Capsule, Mango
Halterneck feather dress, €280, Capsule, Mango
Layered fringe mini dress, €695, Atelier, Reiss
Layered fringe mini dress, €695, Atelier, Reiss
Lace dress, €395, Ba&sh
Lace dress, €395, Ba&sh
Basket weave peplum top, €199, Charlotte & Tess
Basket weave peplum top, €199, Charlotte & Tess
Cut rope dress, €895, Atelier collection, Reiss
Cut rope dress, €895, Atelier collection, Reiss

One of the main advantages of affordable bridal collections is their versatility. If you’re leaning towards a more traditional gown for your big day, high-street styles can seamlessly transition to other wedding festivities, such as the civil ceremony, night-before soirée or the second-day celebration. Plus, they typically require minimal alternations, meaning you won’t be faced with sky-high tailoring costs, and, of course, they can be worn repeatedly long after the wedding celebrations.