Toyota has taken the crown of the world's most valuable car brand for the second year in succession, just ahead of BMW, Ford, VW and Nissan. The Brandz Top 100 Most Valuable Global Brands, released by Milward-Brown, put Toyota's total value at around $29 billion.
"Toyota continues to be very clever about its brand and making it stand for quality and value, while it continues to have the green agenda going for it as the hybrid leader," Peter Walshe, global Brandz director at Millward Brown, told Automotive News Europe.
