Zurich outperforms market as it posts 8% fall in pension sales

ZURICH (EAGLE Star Life), the State's fourth largest life and pensions company, posted a 8 per cent drop in new pension sales…

ZURICH (EAGLE Star Life), the State's fourth largest life and pensions company, posted a 8 per cent drop in new pension sales in the first nine months of the year, outperforming a decline of 28 per cent across the pensions market.

The company said the annual premium equivalent value of new business - the benchmark measurement used to gauge activity in the industry - fell to €143.4 million in the nine months from €155.8 million in the same period last year.

The decrease has been attributed to a fall in demand for single-premium (lump sum) savings products which reflects consumer uncertainty in financial markets.

Zurich's chief executive Michael Brennan said the insurer's rebranding from Eagle Star Life through a high-profile advertising campaign had raised awareness of the brand and the company was viewed by customers as having "financial strength" with "no liquidity exposure".

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Zurich reported new sales in annual premium pensions of €75.1 million in the nine months, an increase of 21 per cent on last year, and a 1 per cent increase in sales of new single-premium pensions to €403.6 million against a drop of 32 per cent across the market.

PRSA business grew 8 per cent against a market decline of 9 per cent as Zurich increased its market share to 29 per cent.

Total new business, including savings and protection, rose 1 per cent in the third-quarter of the year.

This is against a market decline of 22 per cent in the same period.

Stephen Lyons, analyst with Davy stockbrokers, said Zurich's performance in the nine-month period showed a "resilient performance" given that Irish Life said in a trading statement on Wednesday that life sales would be down 20-25 per cent this year.

Simon Carswell

Simon Carswell

Simon Carswell is News Editor of The Irish Times