TELEPRINTER:THE JURY HAS been out on the potential value of Pinterest, the image-led social media site, ever since it raced to cross the 10-million monthly unique visitor mark faster than the more famous likes of Facebook and Twitter.
Consumers who weren’t planning either a wedding or a Kirstie Allsopp-style arts-and-crafts symposium took one look at Pinterest’s array of food porn and knitting patterns and beat a hasty retreat.
But interest in Pinterest may enjoy a resurgence following the company’s launch of new apps for Android and iPad and a faster, two-column app for iPhone that lets users see more Pins at once. For marketers seeking to capitalise on Pinterest’s ability to serve as a social media shop window, this could be an m-commerce push worth making.
The company has also amusingly highlighted the “what about us?” desperation of the much-ignored Android user.
“Android owners have been very vocal with their requests for an app,” it observes in a blog post. “Every product announcement we’ve recently made has resulted in the question ‘What about an Android app?’” Bless.
