Creative production agency Fuel has acquired Cork-based event management agency Leigh Gillen Events, expanding into Munster and adding 20 jobs across Ireland.
The value of the acquisition was not disclosed, but it is understood the two companies will have a combined projected increased turnover of €6 million.
Fuel currently employs 70 people at its headquarters in Dublin, with a further 10 roles currently being recruited. It will also employ 10 people in Cork over the next two years, where it will operate from the Marina Market, with roles open across creative, client services and production.
It is also looking for a potential studio space in Cork.
Fuel, established in 2013 by Jamie Deasy and Brian McDermott, adapted its business during the Covid-19 pandemic, adding virtual and hybrid events. The company is now targeting further growth.
"Fuel is excited to grow its national presence through a new base in Cork," said Jamie Deasy, co-founder of Fuel. "The entire region is a well-established home for many global companies who will look to engage with their employees and customers meaningfully, whether in Dublin, Dubai or Dunmanway. "
Live and virtual
The acquisition of Leigh Gillen Events is part of the company's strategy to expand its operations in Ireland, the UK and the United States, with the company planning a mix of live and virtual events, brand experiences, employee engagement and gifting solutions to grow its business.
Ms Gillen, who has more than 20 years’ experience running events in Cork, is now joining Fuel as a director.
“I am excited to join the rapidly growing team at Fuel, and I very much look forward to engaging with companies in Cork and Munster, as well as expanding the events offering for my existing clients,” she said. “Companies were challenged during the pandemic but have now learned that there are creative and bold ways to reach out and stand out.”
