Over 55,000 Dublin jerseys are expected to be sold in 2016. That projection would bring it close to being the biggest-selling jersey in GAA history, which its previous incarnation was from 2013 to 2015.
But where do these sales figures rank in comparison to sales of soccer and rugby jerseys in Ireland?
“In the first year of a launch, it would rank in the top 10 jerseys sold at Life Style Sports and up there with Premier League, European football, national and provincial rugby jerseys,” said Debbie Byrne, marketing director of Life Style Sports.
“This year the jersey is expected to sell in excess of 55,000 jerseys and associated kit across all retailers.
“The Dublin GAA jersey is expected to outsell the next biggest-selling GAA jersey, Cork, by six to one.”
Outside of major tournament years, Dublin jerseys are bigger sellers than both the Republic of Ireland soccer and Ireland rugby shirts.
So last year the Ireland rugby jersey would have sold more, with the new Republic of Ireland jersey to sell more in Ireland than any other sports wear in 2016.
Available at oneills.com and at sports outlets nationwide for €65, Dublin’s new jersey will be worn for the first time in a game by their minor hurlers against Kilkenny tomorrow in Parnell Park.
