Marketing lessons from the music industry: Time to connect with the ‘glocal’ village
With globalisation in retreat it’s all about what’s local right now, author and former chief economist of Spotify Will Page tells Dentsu’s Dave Winterlich
Inside Marketing
Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders
Admaxxing: Why an AI agent might be what your digital campaign needs
Co-founder Kingsley Kelly tells Dentsu’s Dave Winterlich how Glitch’s AI powered solution is putting the performance back into performance marketing
Dublin’s ‘night mayor’: ‘We need to start realising that the city is not nine to five’
If Ireland’s capital can’t improve its perception as a place to go out at night, the numbers doing so will dwindle, Ray O’Donoghue tells Dentsu’s Dave Winterlich
Never mind the AI slop, here’s the brand building
In an increasingly programmatic world, it’s upper funnel activity that counts, ad tech entrepreneur Ciaran O’Kane tells Dentsu’s Dave Winterlich
AI is making life easier. That’s a bad thing too
Generative AI is altering our behaviours, anthropologist and AI ethicist Lollie Mancey tells Dentsu’s Dave Winterlich
Why advertising benefits from compound interest
Too many businesses see advertising as a cost, while really it is one of the few commercial investments that compounds as it works
Time to tell the truth about young people and news – and it’s not what you think
No attention span? Less interest? That’s all fake news, Jason Brownlee, founder of research consultancy Colourtext, tells Dentsu’s Dave Winterlich
Audio killing it as digital radio star soars
Forget the old Buggles hit, audio provides enormous opportunities for forward-thinking marketers, say Denstu’s Zsófi Tóth and Dael Wood