Buckle up brands, it’s time to go gaming
If your brand has been avoiding - or worse, dismissing - gaming, it’s missing out, Yuriy Yarovoy tells Dentsu’s Dave Winterlich. Just make sure you’re not viewed as a ‘hostile’
Inside Marketing
Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders
AI is forcing market research companies to innovate or become irrelevant
‘Clients come to us when they have a blind spot, a gap in their knowledge that they don’t have the resource or bandwidth to tackle internally’
‘Huge opportunities’ for Irish farmers to enter hemp business, says entrepreneur
David Hartigan, founder of Irish CBD brand Hemp Heros, shares the lessons learned on his marketing journey with Dentsu’s Dave Winterlich
Full podcast with Kneecap manager Dan Lambert: When it comes to values, authenticity trumps all
Global recognition and following your convictions don’t have to be mutually exclusive, the Bohs COO tells Dentsu’s Dave Winterlich
Is your brand being seen on the telly? If not, you may be missing out
Reports of TV’s death are greatly exaggerated, says US marketing leader Elena Jasper
LADbible’s leprechaun campaign highlights online threats
It turns out leprechaun’s have more protection than the rest of us, Karl Waters of Folk VML tells Dentsu’s Dave Winterlich
To stand out, businesses must avoid using marketing gobbledygook
Tech founder Fergal McGovern on how AI is helping organisations in highly regulated sectors to communicate with confidence – and compliance