How the Cola Wars eventually ran out of fizz
For sheer intensity, Coke’s rivalry with Pepsi is almost unparalled in US corporate history
For sheer intensity, Coke’s rivalry with Pepsi is almost unparalled in US corporate history
Plus Patrick Freyne on this year’s Boots, John Lewis, Argos, Tesco, Coca-Cola, Barbour and M&S Food commercials
Apple jumps to first record of 2025 amid growing optimism about iPhone demand
Analysis of hundreds of filings suggest the S&P 500 businesses are clearer about the risks than benefits
Corporate makeovers can be very expensive and they frequently misfire
Trump’s pressure on food and drink manufacturing raises questions of fairness and predictability
The US president wants Coca-Cola to go back to its original sugar cane recipe, leaving corn syrup producers with a bad taste
President enters long-running debate about the health effects of different types of sweetener
Employee had held role since 2018
How to swap your Nikes for Adidas trainers and other suggestions to avoid buying more costly products from Trump’s America
Deloitte, PwC and KPMG filing in potential $18bn case warns of ‘erosion of confidence’ in fairness of system
Planet Business: Plastic straw update, Elon Musk’s 19-year-old Doge lieutenant and the latest in Gulf of America appeasement
Investigation followed concerns that deal could reduce competition
Coca-Cola hit the headlines after gifting Trump with his very own personalised Diet Coke bottle for his inauguration
Crosswords & puzzles to keep you challenged and entertained
Inquests into the nightclub fire that led to the deaths of 48 people
How does a post-Brexit world shape the identity and relationship of these islands
Weddings, Births, Deaths and other family notices