Sensible M&S trusts in passionThe first TV campaign to advertise the Marks & Spencer brand goes on air next weekThu Aug 31 2000 - 01:00
IAPI's new president embraces the decade's `creative age' conceptIt is ironic that the professional body which represents advertising agencies, should have such a fuzzy, nearly non-existent …Thu Aug 10 2000 - 01:00
Appeal to the young is aim of WitnnessThe distance between Dundalk and Fairyhouse Racecourse is about 30 miles, but this weekend Guinness must be hoping that that …Thu Aug 03 2000 - 01:00
Viewers can look forward to variety of channelsA look at the basic service offered by digital television companies in the UK gives an indication of what consumers here can …Mon Jul 31 2000 - 01:00
Persil and Clairol go for boldIn an eyebrow raising bit of brand endorsement, Naomi Campbell has been signed up to advertise Persil washing-up liquid in a …Thu Jul 27 2000 - 01:00
Adept receives contract for euro advertisingThe Euro Changeover Board has awarded its advertising account to Adept Creative Facilities and Aim/Carat. The £4Thu Jul 27 2000 - 01:00
Is the end of junk mail or junk e-mail in sight soon through empathy marketing?Empathy marketing is a rather touchy-feely name for what is a very targeted form of direct marketing.Thu Jul 20 2000 - 01:00
Campaign hopes to make us `pick up a Penguin'Penguin books is to initiate a £300,000 sterling brand-building advertising campaign - an unusual strategy in an industry which…Thu Jul 13 2000 - 01:00
Cablelink challenged on Internet claimsWhile consumers in Ireland are being blasted from all angles by the £6 million (€7Thu Jul 13 2000 - 01:00
£6m campaign to show what's exactly in a company's nameThe name change from Cablelink to NTL is being supported by a £6 million (€7Thu Jul 06 2000 - 01:00
Energy drinks look likely to flood the marketIrish sales of energy and sports drinks are forecast to exceed £100 million (€127 million) this year and the market for such …Thu Jun 29 2000 - 01:00
Bungalow on acre for £480,000Bungalows built in the 1940s generally have great character, decent-sized gardens and family friendly layoutsThu Jun 22 2000 - 01:00
Spacious suburban five-bed for £750,000If there is one thing suburban houses built in the 1970s have, it is spaceThu Jun 22 2000 - 01:00
One-acre back garden of Inistioge house affords wonderful viewsInistioge in Co Kilkenny is a picturesque village on the banks of the River Nore and one of the terraced houses there is for …Thu Jun 22 2000 - 01:00
Lager label gets fresh imageHeineken is spending £2 million (€2.54 million) to introduce its new-look bottle into the Irish marketThu Jun 22 2000 - 01:00
Eircell gears up for dog fight with `charm'There is a dog fight around the corner and we're gearing up for that, says Mr Paul Keeley of Eircell's new £2 million (€2Thu Jun 15 2000 - 01:00
Guinness, RTE dispute thawingIt took over six months but it looks as if there is some movement in the row between Guinness and RTEThu Jun 08 2000 - 01:00
Beattie's ad philosophy gets his clients noticedLooking at some of Trevor Beattie's work, it is not surprising that his ad campaigns get as much editorial column inches as bought…Thu Jun 08 2000 - 01:00
Oneworld alliance brings global marketing benefits to Aer LingusAer Lingus officially joins the Oneworld global alliance of airlines today, which means it can participate in a $35 million (€…Thu Jun 01 2000 - 01:00
Final new apartments with tax breaks in Temple Bar have reserves from £192,000The last apartment scheme to be built by Temple Bar Properties goes on view todayThu May 25 2000 - 01:00
Neighbourhood WatchApartment blocks built by Temple Bar Properties have won a staggering 40 design awards - which means that their mostly young …Thu May 25 2000 - 01:00
Figures for Net usageAC Neilsen has published statistics for Internet usage in Ireland which should make advertisers less wary of the mediumThu May 18 2000 - 01:00
McCann's wins £10m Tourism Brand briefMcCann-Erickson has won the £10 million (A12.7 million) Tourism Brand Ireland accountThu May 11 2000 - 01:00
Warehouse revamp leads way for more service companiesGiven the level of building activity in Dublin docklands, it is clear that over the next few years, areas that are now desolate…Wed Mar 29 2000 - 01:00
Website aids core businessIt seems that no sooner has someone put a dot com after a name than they become multimillionaires by floating the company.Thu Mar 16 2000 - 00:00
Interactive advertising coming into your homeThe first interactive British-television campaign begins this month with the launch of a new promotion for Unilever's Chicken…Thu Mar 16 2000 - 00:00
M&S looks upmarket for profit recoveryMarks & Spencer's troubles over the past year have been well documented in both the fashion press and the business pagesThu Mar 09 2000 - 00:00
£260,000 for redbrick off South Circular RoadClanbrassil Street used to be the great divide on Dublin's South Circular Road, with houses on the far side of the street fetching…Thu Mar 09 2000 - 00:00
Advertisers spend record sums in national newspapers in 1999Advertisers spent a record £181.3 million (€230.2 million) on newspaper advertising in 1999Wed Mar 08 2000 - 00:00
Specialist shops are key to attracting shoppers to Temple Bar's new Old CityThe high-profile launch of fashion designer Cuan Hanley's shop last month helped draw attention to Dublin's newest retail area…Wed Mar 08 2000 - 00:00
Coca-Cola updates its imageA still from the new television advertising campaign for Coca-Cola, featuring a parrot with a persuasive line in verbal trickery…Thu Mar 02 2000 - 00:00
Smirnoff takes on BacardiSmirnoff Ice is the latest entry into the pre-mixed drink market, a market currently dominated by Bacardi BreezerThu Feb 24 2000 - 00:00
Refurbished Strain-built Glasnevin house has period feelBuyers seeking a townhouse that is ready to walk into but still has character will be interested in 31 Cliftonville Road, a three…Thu Feb 24 2000 - 00:00
Ryan prepares to zap market, challenge RTE with TV guideA new TV guide - TV Now! - will be introduced next month by the publishers of VIP magazine.Thu Feb 17 2000 - 00:00
A nice lie just off the fairwayA detached house with a panoramic view of Deerpark golf course from its rear windows is likely to sell for over £700,000 at a…Thu Feb 17 2000 - 00:00
Arks joins forces with top networkArks advertising has changed its name to Euro RSCG following its amalgamation into the Euro RSCG network, which is ranked number…Thu Feb 10 2000 - 00:00
`Toy Story 2' plugs power of marketingToy Story 2 opens in Irish cinemas tomorrow and adult viewers might be surprised or - depending on which stage of pester power…Thu Feb 10 2000 - 00:00
Shoe shop veteran quits trade for Olympics 2000It might seem that a shop that has served its customers for the best part of a century, changing its stock as fashions came and…Wed Feb 09 2000 - 00:00
The price of a labelIf you feel a small pin prick in your conscience every time you see "made in China" on a toy or "made in Indonesia" on your trainers…Sat Feb 05 2000 - 00:00
Heineken connects with LondonHeineken has moved the creative side of its business to London agency Partners BDDH, following the lead set by several other …Thu Feb 03 2000 - 00:00
One-bed with smart curved extension full of potentialA one-bedroom house with a smart modern extension at 3 Arnott Street, off South Circular Road, Dublin 8, is expected to fetch…Thu Feb 03 2000 - 00:00
Hunting and fishing clan leave it to the lawyersThe Watts Brothers's business on Ormond Quay thrived in the days when huntin', shootin' and fishin' were popular pastimes for…Thu Feb 03 2000 - 00:00
Tragic image of heroin baby aims to end tragedyA new advertisement for Barnardo's charity caused such controversy in Britain that, just three hours before its first appearance…Thu Jan 27 2000 - 00:00
Nascent Internet advertising business marks successesMost major Irish advertising creative awards would expect to reel in hundreds of entries but, as web advertising in Ireland is…Thu Jan 20 2000 - 00:00
Benetton focuses on death rowIt's already used a bloody newborn baby, a man dying of AIDS and a dead soldier's uniform to sell its sweaters and now Benetton…Thu Jan 13 2000 - 00:00
Devil is in the detail in Ryanair price promiseIt's hard to beat a headline that promises a return fare of £9 to London - which is why Ryanair doesn't even tryThu Jan 13 2000 - 00:00
Advertising 1999 - the good, bad and uglyMr Martin Larkin, managing director, the Larkin PartnershipThu Dec 30 1999 - 00:00
New RTE schedule increases number of sponsored slotsRTE's new television schedule begins next week and the line-up includes more sponsored programmesTue Dec 28 1999 - 00:00
